They boast a lot of experience in the dry cleaning business on another of the signs outside of Milt & Edie's Drycleaners. And they're open 24-hours. So if you're at Bob's Big Boy in the middle of the night and you spill coffee on your tux, you can walk over here and drop it off.
You have to have affection for people who go to the trouble to put advice and deep-ish thoughts up there with their advertising.
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